IT’S MORE ABOUT MARKETING THAN FACTS

I’D LOVE TO STAY AND CHAT… BUT MY SHIP JUST CAME IN.
My SHip Just Came In

I’m sure you’ve dicovered by now that the absolute WORST way to change someones mind is to present them with the facts. If you’re a follower of the cognitive sciences you know why. Here’s are two articles (onetwo) on alternative strategies for the ‘ol mind changing challenge that I found very interesting.

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