IT’S MORE ABOUT MARKETING THAN FACTS

I’D LOVE TO STAY AND CHAT… BUT MY SHIP JUST CAME IN.
My SHip Just Came In

I’m sure you’ve dicovered by now that the absolute WORST way to change someones mind is to present them with the facts. If you’re a follower of the cognitive sciences you know why. Here’s are two articles (onetwo) on alternative strategies for the ‘ol mind changing challenge that I found very interesting.

PRESENCE OVER PRESENTS

Dead Calm

 

Ahhhh the holidays. I suppose it’s not too surprising to find that the infection has spread to Central America. People running around like maniacs. Spending money they don’t have. Because… well, it’s Christmas damnit… and presents are clearly what that’s all about. More…